[Editor’s note: The following guest article is offered as an overview of the basic skills that every Social Media Marketing company should possess ~Scott]
Social media marketing companies seem to sprout out from everywhere and establish their identity in the virtual universe. With an increase in number of these entities trying to get a small slice of the market, it is important to be on top of the situation. And what better way to be in control of the situation and be at the top of the competition than to have a good grasp and implementation of some core competencies to make your foothold strong and your competitors’ fold.
Here are the top four core competencies for social media marketing companies to include in their strategic arsenal:
This would mean being able to effectively share your information with other users in the internet using the most effective and cost efficient means possible. In other words, it is being able to produce the most output with the least input needed. Not only that, your spread information should spark interest with those who have read it, and further propagate it among their networks through secondary referral.
Even how much resources and time you have invested in your promotional content, without proper channeling and tapping of the right networks susceptible for its content would not merit any progress of your intended purpose.
Use of Blog Networks
While blogging may be considered a type of social media network, it deserves a special niche as a core competency. Individuals as well as social media marketing companies making good use of blog networks benefit from being exposed to some of the most number of readers and casual visitors. Even better, the crowd which frequents these blog networks would most probably have a thing or two to say about something.
Besides just creating a buzz with a promotional advertisement in social networks and blogs, a timely press release presents a much more decent and formal approach to subtle promotions. Those who frequent news advisories and websites are a good mix of casual viewers and no-nonsense, tight lipped individuals who take things black or white. If you get their attention and approval, then you will probably have their support all the way.
Use Different Media
People have different preferences and attention levels based on the type of content and medium the promotion was presented. As one of the competitive social media marketing companies trying to outdo others, it would be good to have a good adaptability and versatility in delivering content to the masses. Use music, video, articles, and what have you.
These four competencies may be added with a few customized ones, but as one of the social media marketing companies that needs basic pointers, beginning with these four are a good start.
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