In case you missed it, last Fall Google updated the search results you see in a query that has local intent to show three local businesses instead of seven. In the language of a local SEO expert, the 7-pack is now a 3-pack. The “local pack” is not just showing fewer business listings, it is also redesigned to fit more with the mobile user interface. This obviously will lead to fewer phone calls and sales for those businesses that appeared in the fourth position or lower. But it might lead to more business for those in the first three results.
Please refer to the following Search Engine Land featured article on more information including a summary of changes To Local Search Results and the implications for Local Businesses. According to the author, “..this update deals a blow to local businesses, especially those who have invested heavily in organic search but little to nothing in paid search.”
One of the ways to generate more leads and customers is optimize your local search listing across the major directories and listings, which is much more cost-effective in the long run then Paid Search. Good news is we can do this for you! Check out our Location Based Marketing Page for more information review our the types service we offer and be sure to run a Free Visibility Report.