Tag Archives: location-based marketing

Google Local Search Display Updated

In case you missed it, last Fall Google updated the search results you see in a query that has local intent to show three local businesses instead of seven. In the language of a local SEO expert, the 7-pack is now a 3-pack. The “local pack” is not just showing fewer business listings, it is also redesigned […]

Yahoo Search Becomes Geo-Friendly

The folks over at Web Pro News have just posted an article that describes Yahoo’s Search Assist as it relates to geo-location searches. This new search search function takes into account the location of the searcher and assists the search by offering suggestions for local city names. Here is an excerpt from that post: Under […]

A Look at Facebook Places

Social media giant Facebook has recently added a new application called Places, which is deigned to work with the geo-location feature that is standard with today’s smart phones.  Similar to services offered by Foursquare, Gowalla, and others, “Places” allows the user to “check-in” while visiting a location. Despite some initial concerns over privacy, this new […]

The Location-Based Marketing Battle Heats Up

Mashable.com reported today that Foursquare has now passed the 3-million user mark. This, despite, the early predictions of Foursquare’s demise with the release of Facebook Places. Fourquare’s achievement speaks to two issues. First, despite being the underdog to Facebook’s 500-million+ members, Foursquare is still able to carve out and maintain a niche market and, in […]


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