The Location-Based Marketing Battle Heats Up

The Location-Based Marketing Battle Heats Up

Foursquare: Location-based social mediaMashable.com reported today that Foursquare has now passed the 3-million user mark. This, despite, the early predictions of Foursquare’s demise with the release of Facebook Places.

Fourquare’s achievement speaks to two issues. First, despite being the underdog to Facebook’s 500-million+ members, Foursquare is still able to carve out and maintain a niche market and, in so doing, has put both the social media experts, and the Facebook team, on notice that they aren’t going anywhere soon.

Second, the rising popularity of both Foursquare and Facebook’s Places tells us that location-based marketing is still growing. This growth will likely continue, at least into the near future, as new applications, and incentive strategies draw more and more consumers into the mix.

So, the question that remains is: what is you company’s social media strategy? What role, if any, will location-based marketing play in that strategy.

Like it or not, the social media train is getting ready to leave the station. Will your company be on-board?

Tell us what you think.

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