The folks over at Web Pro News have just posted an article that describes Yahoo’s Search Assist as it relates to geo-location searches. This new search search function takes into account the location of the searcher and assists the search by offering suggestions for local city names.
Here is an excerpt from that post:
Under the right circumstances, search engines can turn the names of a person’s city and state into ugly words; users looking for local info may have to type them over and over until they wish the founders had stuck to just two or three letters. New Yahoo search suggestions aim to eliminate that problem, though.
Product Manager Vivian Lin Dufour wrote on the Yahoo Search Blog this morning, “We’re making Search more intuitive by taking user context and applying it to the search experience. Today we are introducing an enhanced Yahoo! Search Assist, providing suggestions geographically closer to you as you type your query.”
If you live in a city that has an unusual, or hard to spell, name, this will be a big benefit to your on-line marketing as it will help your customers and prospects find you more easily.